# How to add an unsubscribe link to your email template?
## Why add an unsubscribe link to your email?
Adding an unsubscribe link to your e-mail marketing campaigns allows Batch to get **instant opt-out feedback** and to not retarget recipients who have chosen to unsubscribe.
Thus, it allows:
* Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore.
* Not to damage the sending reputation.
{% hint style="danger" %}
Unsubscribe links are mandatory in marketing campaigns but **should not be included in transactional campaigns.**
{% endhint %}
Here is an example of an unsubscribe link:
{% hint style="info" %}
Unsubscribe from an email is recorded when the end user **clicks on the unsubscribe link**. The end user then lands on an unsubscribe confirmation page.
{% endhint %}
## Adding an unsubscribe link to a template via HTML
Here is how you can simply add an unsubscribe link for an email template in a single language:
```
Unsubscribe
```
If the email template already contains personalization conditions to change the language of certain text blocks, the same should be done for the unsubscribe link:
```
Se désinscrire {% else %} href="https://static.batch.com/list-management/landing.html"> Unsubscribe {% end %}
```
## Adding an unsubscribe link to a template using the Email composer
You can also insert an unsubscribe link easily when using the email composer to create your email templates.
To do so:
1. Select the text
2. Add a hyperlink to the text area
3. Select the Unsubscribe option listed in the Link field on the left side panel.
{% hint style="warning" %}
Please note that `{{emailComposerUnsubscribeLink()}}` is **only compatible with the drag and drop email composer**, and should not be used for HTML email creation.
{% endhint %}
## Choosing a confirmation landing page
Once recipients click on the "unsubscribe" link:
* Batch **removes the recipients** from the marketing mailing list
* Recipients are redirected to a **personalized landing page** hosted on your side
Batch unsubscribe confirmation landing page is localized in FR/DE/ES/EN/IT: when inserting the unsubscribe variable, the landing page will be translated in the end user's browser language.
{% hint style="info" %}
By default, the purpose of this page is to confirm that the user is opt-out of your marketing mailing list. It also gives you a last chance to convince them to stay and continue to receive your content by redirecting them to a preference centre.
{% endhint %}
If you do not have one yet, you can use our default landing page:
* 🇫🇷 French:
* 🇩🇪 German:
* 🇬🇧 English:
* 🇪🇸 Spanish:
* 🇮🇹 Italian:
