How Batch Collects Spam Complaints?
Learn how Batch uses feedback loops from 20+ mailbox providers to automatically reduce recipient frustration, protect your sender reputation, and give you actionable insight into your sends.
Spam complaints are one of the most important signals a sender can receive, and they should be a top priority. They help you:
Detect anomalies in your emails, such as a broken or missing unsubscribe link
Identify the emails that frustrate your audience
Spot when your marketing pressure is too high
Prevent your sender reputation from degrading over time
This article explains how Batch collects spam complaints for the emails you send, and which mailbox providers are covered.
Understanding Feedback Loops and ARF Reports
Some mailbox providers and anti-spam organizations, share spam complaint data with senders through a feedback loop (FBL).
When a recipient marks one of your emails as spam, the mailbox provider emails a report to the sender in the standard Abuse Reporting Format (ARF). Each report includes information such as:
The complainant's email address
The date and time of the complaint
Details about the message that triggered the complaint
Batch processes these reports to:
Display a spam complaint rate for each campaign and automation
Unsubscribe complainants from marketing emails immediately, so they stop receiving messages they don't want
Log each complaint as an event you can export via the API, so you can analyze the context and understand why the user complained
Supported Feedback Loops
Not all mailbox providers offer an FBL.
Senders must discover them and register with each one individually. Gmail, for example, does not send individual complaint reports. Instead, it provides aggregated spam rate data through Google Postmaster Tools (see Google Postmaster Tools).
At Batch, we are committed to reducing spam and helping senders improve their CRM programs with reliable data. That's why we are registered with most of the feedback loops available today:
Microsoft and Yahoo FBLs
Supported mailbox providers
Microsoft (Hotmail, Outlook, Live, etc.)
Yahoo (Yahoo, AOL, etc.)
Europe
Telenet, Belgium (telenet.be, pandora.be)
Seznam, Czech Republic (seznam.cz, email.cz, post.cz)
Free, France (free.fr)
La Poste, France (laposte.net)
Orange, France (orange.fr, wanadoo.fr), only for recipients who have agreed to share reports with third parties from the Orange webmail.
SFR, France (sfr.fr, neuf.fr, cegetel.net)
Italia Online, Italy (libero.it, virgilio.it, inwind.it)
Telecom Italia, Italy (tim.it, alice.it, tin.it)
Ziggo, Netherlands (ziggo.nl, home.nl, casema.nl)
Telenor, Norway (online.no, telenor.com)
Swisscom, Switzerland (bluewin.ch, bluemail.ch)
Virgin Media, UK (virginmedia.com, ntlworld.com, blueyonder.co.uk)
Liberty Global, multiple countries (chello.at, upc.ch, unitymedia.de)
North America
Comcast, US (comcast.net)
Latin America
Terra, Brazil and Latin America (terra.com.br, terra.com)
UOL, Brazil (uol.com.br, bol.com.br)
Asia-Pacific
Telstra, Australia (bigpond.com, bigpond.net.au, telstra.com)
Signal Spam
Fastmail (fastmail.com, fastmail.fm)
Gandi (hosted email on custom domains)
Rackspace (hosted email on custom domains)
OpenSRS (hosted email on custom domains)
Locaweb (hosted email on custom domains)
BlueTie (hosted business email)
SilverSky (secure hosted email, financial sector)
Synacor (white-label webmail for ISPs and media companies)
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