> For the complete documentation index, see [llms.txt](https://doc.batch.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.batch.com/guides-and-best-practices/email-deliverability/email-authentication-and-sending-structure/sending-subdomain-setup-and-troubleshooting/sending-subdomain-architecture.md).

# Sending Subdomain Architecture

## Differentiating Domains & Subdomains

An email subdomain is **a prefix** added to your **main domain name** that creates a distinct sending identity.&#x20;

<figure><img src="/files/W7LW6qFL8PkKGMy7D4dm" alt="Email address anatomy"><figcaption></figcaption></figure>

If your company domain is **`company.com`**, you might use subdomains like:

* <mark style="background-color:yellow;">**news**</mark>**.company.com**, for your newsletters and marketing communications.
* <mark style="background-color:blue;">**account**</mark>**.company.com**, for your service related communications.
* Etc

## Why Use Separate Subdomains Instead of a Root Domain?

Most mailbox providers track the reputation of **each subdomain separately**. Think of it like having different phone numbers for different departments in your company—each builds its own reputation based on how it's used.

We strongly recommend using **dedicated subdomains for different email types**—particularly separating transactional emails (e.g. password resets, receipts, account notifications) from marketing emails (e.g. newsletters, promotional campaigns).&#x20;

Here is how a typical email setup looks like:

<figure><img src="/files/jBh2nRiqQTb01AiJz5Rr" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Know more on the ideal sending structure and subdomains in our dedicated article: [Sending Infrastructure Best Practices](/guides-and-best-practices/email-deliverability/email-authentication-and-sending-structure/sending-infrastructure-best-practices.md)
{% endhint %}


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