What is Batch AI Predict & How can I use it?

What is Batch AI Predict and who is it for?

Batch AI Predict is an add-on to Batch that uses Machine Learning to enrich customer profiles with predictive scores called Scores (e.g. churn risk, future lifetime value, promotion sensitivity, product affinity).

It's designed for CRM and marketing teams that want to act on predictive signals without needing an in-house data science team.

For more information, check Batch AI Predict's extensive documentation.

How do AI Predict scores appear in Batch?

Scores show up as custom attributes on customer profiles, exactly like any other Batch attribute. You can use them directly to build segments, trigger automations, or personalize messages.

How often are scores refreshed on profiles?

Scores are refreshed on a regular basis depending on the use case and configuration, ensuring a balance between data freshness and performance.

Do the models improve over time automatically?

Yes. Models are continuously refined over time by incorporating new customer behaviors and updated data, which helps maintain and improve the accuracy and relevance of predictions.

Can I export AI Predict scores?

Yes. Scores can be exported the same way as any other profile attribute, via the Export API.

Can I use AI Predict without being a Batch customer?

No. Scores are computed and exposed as profile attributes inside Batch. AI Predict is an add-on to the Batch offer, not a standalone product.

Is AI Predit included in my license?

Batch AI Predict is available as an add-on to your Batch license. It requires a separate activation depending on the selected plan and the set of predictive scores you want to use.