# SMS

**SMS** is a message sent straight to your users' phones, exactly when you want.\
It’s a fast, direct, and highly effective communication channel, perfect for grabbing attention, engaging customers, and driving action!

This guide will walk you through composing a powerful SMS message. Let’s get started! 🚀

## Compose your SMS message

### Add message

Composing your SMS message is the first and most important step. To make it effective:

* **Start strong**: use attention-grabbing words right from the first line.
* **Be clear and concise**: focus on one key idea, keep it short and easy to understand.
* **Add a direct call to action**: let users know exactly what to do next.
* **\[optional] Use a link**: keep your message clickable.

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FVbZkr21DzGYuvn2yD06w%2FCleanShot%202025-04-14%20at%2015.30.43.gif?alt=media&#x26;token=4ee6156c-ddd3-4150-981c-f614b2cd83a9" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can [use emojis](https://doc.batch.com/getting-started/features/mobile-engagement-platform/push/message-edition#emoji-emoticons) (sparingly) to add visual appeal 🌟&#x20;
{% endhint %}

### Add personalization

Adding personalization to your SMS feel more relevant and create a sense of direct communication with the user. Make your message feel personal by [inserting variables](https://doc.batch.com/getting-started/features/customer-engagement-platform/message/personalization)!

This grabs attention but it also builds trust and increases engagement.

All you need to do is to click the **{...}** **Insert variable** button next to the title or the body of your message and pick an attribute:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2Fs5UTpHNdud3qgVmjrAhC%2FCleanShot%202025-04-14%20at%2015.42.34.gif?alt=media&#x26;token=98e2c910-0ed6-42cc-820e-183eb4933010" alt=""><figcaption></figcaption></figure>

### Multi-language

You can also create multiple versions of a message, one for each language, by clicking [**Multi-language**](https://doc.batch.com/getting-started/features/customer-engagement-platform/message/overview)**,** ensuring that profiles receive the message in their own language:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FmgvLgxyGq8UaTnrjL1Cc%2FCleanShot%202025-04-14%20at%2015.57.40.gif?alt=media&#x26;token=9f2dec5a-9d69-4cde-9b33-3cb6046d7da0" alt=""><figcaption></figcaption></figure>

When adding a new language version, the default version will be duplicated, keeping your format options, images, and other elements intact, so you only need to edit the text that requires translation.

{% hint style="info" %}
A default version will be sent to profiles that don’t have a message already specified in their language.
{% endhint %}

## Testing your SMS <a href="#h_3cca27ce66" id="h_3cca27ce66"></a>

1. #### Directly in your notification center

Now that your SMS message is ready to be sent, you can test by sending you a test!

Use the **Send test** button on the SMS message window and add your <mark style="color:purple;">phone number</mark>:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2F7vlUwTIQqB0ctZGBwXgc%2FCleanShot%202025-04-14%20at%2018.28.10.gif?alt=media&#x26;token=4f9f80ae-9618-4d67-875a-f3a39c21f00d" alt=""><figcaption></figcaption></figure>

The SMS is immediately sent! ✨



2. #### Test your user data directly on Batch

It is possible to preview the dynamic data of your email using the "Preview As" feature. To do so, use your custom user ID (or one of your users), then enter it in the dedicated field:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FyQdDvjs9tW4PGhm2Asl1%2FCleanShot%202025-04-14%20at%2018.32.49.gif?alt=media&#x26;token=ae1637ee-5a60-4a61-a8fa-00987e795e2b" alt=""><figcaption></figcaption></figure>



🚀 Your SMS is now ready to be sent! Click on the 'Save and run' button at the bottom of the form to activate it or save it as a draft and come back later.
